Identity and innovation
ONE PIECE.
FOUR WAYS.
Your day changes.
Your clothing should keep up.
More than clothing
Less to carry.
More ways to be.
A hoodie for the morning. A sweater for the evening. A T-shirt when the day warms up. A handbag when it’s time to move.
Meet SHIFT: one modular clothing concept, designed around your everyday.
One design. Four possibilities.
01 — 04The original concept
Make it
your SHIFT.
Same identity. A different way to wear it.
View product & colorwaysStart with the full picture.
Hood up, sleeves on. The zipper and small folding clasp sit beneath a clean fold-over sleeve flap.
One piece. Four ways.
See it come together.
Concealed sleeve connection
ZIP.
CLIP.
COVER.
The sleeve design pairs a zipper with a small watch-style folding clasp. A fabric flap covers both for a clean, layered look.
Lower the fabric flap to conceal the zipper and clasp.
Prototype connection concept
View the product close-upThe reason we started
YOUR IDENTITY.
ALWAYS IN
MOTION.
SHIFT started with a question: why should one piece of clothing only have one purpose?
We’re a student-run brand exploring a different answer. By bringing a hoodie, sweater, T-shirt, and handbag into one design, we want to give people more room to express themselves.
Identity and innovation.
That’s SHIFT.
A closer look
Good to know.
How does one piece become four?
The SHIFT concept combines a detachable hood and zip-off long sleeves, with a handbag configuration. It’s being developed to move between a hoodie, sweater, T-shirt, and handbag.
How do the sleeves detach?
Lift the fabric flap, open the small folding clasp, and unzip the long sleeve. To reattach it, zip first, close the clasp, then lower the flap over both.
Can I order one yet?
SHIFT is currently in the prototype stage. Price, sizing, and release details will be shared once they’re finalized.