Identity and innovation
ONE PIECE.
FOUR WAYS.
Your day changes.
Your clothing should keep up.
More than clothing
Less to carry.
More ways to be.
A hoodie for the morning. A sweater for the evening. A T-shirt when the day warms up. A backpack when it’s time to move.
Meet SHIFT: one modular clothing concept, designed around your everyday.
One design. Four possibilities.
01 — 04The original concept
Make it
your SHIFT.
Same identity. A different way to wear it.
View product & colorwaysStart with the full picture.
Hood up, sleeves on. The zipper and small folding clasp sit beneath a clean fold-over sleeve flap.
One piece. Four ways.
See it come together.
The fourth way / Backpack mode
WEAR IT.
PACK IT.
CARRY IT.
Your layer becomes your carry.
The new SHIFT bag concept is a soft drawstring backpack. The garment packs into a built-in pouch, with two cord loops for carrying it on your back.
- 01
Pack
Turn out the integrated pouch and tuck the garment inside.
- 02
Cinch
Pull the cords to gather the opening and close the bag.
- 03
Carry
Slip on the two cord straps and keep moving.
Design concept. The pouch construction and packing method are still being developed.
03 / Cinch the top. Carry as a backpack.
Animated concept preview
Concealed sleeve connection
ZIP.
CLIP.
COVER.
The sleeve design pairs a zipper with a small watch-style folding clasp. A fabric flap covers both for a clean, layered look.
Lower the fabric flap to conceal the zipper and clasp.
Prototype connection concept
View the product close-upThe reason we started
YOUR IDENTITY.
ALWAYS IN
MOTION.
SHIFT started with a question: why should one piece of clothing only have one purpose?
We’re a student-run brand exploring a different answer. By bringing a hoodie, sweater, T-shirt, and backpack into one design, we want to give people more room to express themselves.
Identity and innovation.
That’s SHIFT.
A closer look
Good to know.
How does one piece become four?
The SHIFT concept combines a detachable hood and zip-off long sleeves, with a backpack configuration. It’s being developed to move between a hoodie, sweater, T-shirt, and backpack.
How do the sleeves detach?
Lift the fabric flap, open the small folding clasp, and unzip the long sleeve. To reattach it, zip first, close the clasp, then lower the flap over both.
What kind of bag does it become?
A soft drawstring backpack. The concept uses a built-in pouch that holds the garment, with a cinched top and two cord shoulder straps. Final construction is still in development.
Can I order one yet?
SHIFT is currently in the prototype stage. Price, sizing, and release details will be shared once they’re finalized.